Developed with agency Porta, this reading promotion campaign brings literature to life through innovative pop-up book animation. We crafted three distinct stories where illustrated characters and scenes emerge from book pages in dynamic three-dimensional sequences, transforming static reading into an enchanting visual journey. The challenge was capturing the magic of discovery that makes reading compelling—translating the tactile wonder of pop-up books into fully animated sequences that excite and inspire audiences. Through meticulous paper-folding simulation, character animation emerging from pages, and thoughtful pacing that mirrors the experience of exploring a physical book, we created a campaign that celebrates reading as an adventure worth embarking upon.
Viva Leer
Through meticulous paper-folding simulation, character animation emerging from pages, and thoughtful pacing that mirrors the experience of exploring a physical book, we created a campaign that celebrates reading as an adventure worth embarking upon.
COPEC
2020