This Nestlé Crunch commercial blends 3D animation with 2D artistry to create a uniquely dynamic visual language.Directed by Coika with 2D animation by renowned artist Carlos Araya, the project demonstrates our collaborative approach to mixed-media production. The challenge was seamlessly integrating two distinct animation disciplines while maintaining visual coherence and brand energy. Through careful coordination between dimensional techniques, we achieved a signature style that capitalizes on the strengths of both mediums—the tactile immediacy of hand-drawn animation combined with the spatial depth of 3D environments. This hybrid approach creates kinetic storytelling that stands apart in the commercial landscape while delivering brand messaging with distinctive visual personality.