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Using cinematic pre-visualization during pre-production, we filmed with full awareness of the final composite. Every character was built from scratch, with 2D animation executed in 3D for seamless integration. The hyperrealistic CG blends with stylized animation to create an unforgettable, genre-hopping adventure that became the brand's most-viewed commercial to date.

A father’s commute home transforms into an epic storytelling journey in this ambitious campaign. As he narrates fantastical tales to his children, we brought to life multiple visual worlds: a taxi morphing into a giant robot, a dinosaur wreaking havoc through city streets, Formula 1 cars racing down urban avenues, and a whimsical 2D animated universe of unicorns and princesses. Using cinematic pre-visualization during pre-production, we filmed with full awareness of the final composite. Every character was built from scratch, with 2D animation executed in 3D for seamless integration. The hyperrealistic CG blends with stylized animation to create an unforgettable, genre-hopping adventure that became the brand’s most-viewed commercial to date.

CCU

Using cinematic pre-visualization during pre-production, we filmed with full awareness of the final composite. Every character was built from scratch, with 2D animation executed in 3D for seamless integration. The hyperrealistic CG blends with stylized animation to create an unforgettable, genre-hopping adventure that became the brand's most-viewed commercial to date.

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