Biofrescura Campaing

For Biofrescura’s first animated commercial, we collaborated with agency Dittborn & Unzueta to create Fresquita, the brand’s signature mascot. The challenge was developing not just a character but an entire visual ecosystem with distinctive aesthetic qualities that could sustain ongoing campaigns. Through careful character design, personality development, and world-building with a unique visual language, we established a cohesive brand identity that resonated immediately with audiences. Fresquita’s success led to multiple subsequent commercials, cementing her role as the enduring face of Biofrescura and demonstrating our capacity to create brand assets with lasting impact and scalability across campaigns.