Tapping into the gaming culture that captivates children, we transformed the real world into a playful Minecraft-inspired universe for this Bilz y Pap campaign. The challenge was bringing to life mosaic-like characters and environments built from colored cubes, with dynamic assembly and disassembly sequences. Using a sophisticated scatter geometry system where cubes adopt colors from underlying geometry, we created a seamless bridge between reality and the pixelated imagination. This campaign exemplifies Bilz y Pap’s spirit of playful creativity, delivering a memorable visual experience that resonates with its young audience while showcasing technical innovation in character design and procedural animation.
BILZ Y PAP PIXELES
Using a sophisticated scatter geometry system where cubes adopt colors from underlying geometry, we created a seamless bridge between reality and the pixelated imagination.
CCU
2019