¿Bilz o Pap? 2024

This versatility across styles—combining procedural world-building, character animation, and hybrid CG/real integration—established the campaign's signature visual identity and demonstrated our capacity to deliver compelling storytelling through technical diversity.

The inaugural “¿Bilz o Pap?” campaign challenged us to create an entire visual universe where Team Bilz battles Team Papa cross radically different scenarios. Each environment demanded distinct technical approaches: game cinematic-style character design for epic battle sequences, photorealistic CG integration with live-action footage, and stylized animation for musical performances. From warriors wielding fantasy weapons to rappers commanding concert stages, we seamlessly transitioned between animation techniques while maintaining narrative cohesion. This versatility across styles—combining procedural world-building, character animation, and hybrid CG/real integration—established the campaign’s signature visual identity and demonstrated our capacity to deliver compelling storytelling through technical diversity.

CCU

2024

This versatility across styles—combining procedural world-building, character animation, and hybrid CG/real integration—established the campaign's signature visual identity and demonstrated our capacity to deliver compelling storytelling through technical diversity.