BILZ Y PAP THEATER
The Challenge
CCU (Compañía de Cervecerías Unidas – Fortune 500) hosts an annual summit where all beverage brands present their achievements, strategies, and goals. For Bilz y Pap’s 120th anniversary presentation, they needed something extraordinary.
Client Requirements.
- Innovative presentation centerpiece
- Theatrical performance highlighting heritage
- Choreographed dialogue with live presenter
- Stand out among competing brands
Technical Constraints
- 3-week total timeline
- Song approval bottleneck
- 7-day final production window
- Large-format display (2520×1080)
The Solution: Hybrid Pipeline Innovation
Traditional keyframe animation would require 3+ weeks. We designed a hybrid pipeline combining mocap with real-time rendering to deliver in 7 days without quality compromise.
Technical Architecture
1 Mocap Capture (Rokoko Suit)
In-house capture eliminating weeks of keyframe animation. Custom script transfers Mixamo format to Advanced Skeleton rig with pre-bake editing capability.
2 Maya Character Animation
Motion cleanup, facial animation, lip-sync refinement. Advanced Skeleton rig enables rapid iteration on captured performance.
3 Unreal Engine Enviroment
Theater set with baked lighting. Render optimization: 2 seconds per frame vs 2 minutes in Maya/Redshift (2x RTX 4090). 98% time savings.
4 After Effects Compositing
Maya character renders + Unreal environment + depth passes. Final delivery: 58-second piece at 2520×1080 for 3x7m auditorium screen.
Why This Approach?
Mocap allows animators to focus on refinement rather than building from scratch—every hour invested moves closer to the desired result. Unreal’s real-time rendering with baked lighting delivered photorealism at 60x the speed of traditional rendering, making aggressive timeline achievable.
THE EXECUTION: 7 - DAY SPRINT
Team Structure
Creative Director
Camera animation, creative vision, multi-asset coordination.
Days 1-2 Setup & Testing
Mocap capture, theater asset acquisition, pipeline testing (Maya/Unreal camera sync, render tests).
Technical Director
Maya/Unreal pipeline integration, rendering workflow.
Days 3-5 Animation
Parallel workflow: mocap polish + facial animation + low-res render tests to validate pipeline.
Senior Animator
Facial animation, lip-sync, performance polish.
Days 6-7 Finishing
Final rendering, layer compositing, delivery integration into PowerPoint presentation.
Junior Animator
Mocap cleanup with reference footage.
Process Efficiency
No major technical challenges emerged thanks to upfront pipeline testing. Client trust from previous commercial work enabled smooth approvals. Once the song was approved, the simple script and established workflow allowed the team to execute flawlessly.
KEY TAKEAWAYS FOR COLLABORATION
Technical Capabilities
✅ In-house mocap capture & custom pipeline tools
✅ Hybrid Maya/Unreal workflow optimization
✅ Extreme deadline management (7-day execution)
✅ Large-format delivery expertise
Technical Capabilities
✅ Proven Fortune 500 client management
✅ Innovation under pressure without quality loss
✅ Scalable team structure (4-10 people)
✅ Cost-efficient boutique quality
Results & Impact
The project was delivered on schedule, meeting the 7-day deadline that traditional workflows could never achieve. The real-time rendering approach saved 98% of production time while maintaining the high visual quality requiered for large-format display. The client’s response was immediate and enthusiastic.